Conversion rate optimization & AI consulting
We help you convert more visitors and build better AI workflows.
We optimize websites to turn more visitors into customers and help companies create, connect, and improve AI workflows—from strategy to implementation.
AI Consulting · Conversion Rate Optimization · UX & Design · Branding
the kind of numbers we like
case studies
Receipts, not promises.
Compare AI model costs in Cursor and Claude with the MCC MCP server
AI AppsMCP pricing tools in Cursor and ClaudeWe built modelcostcomparison.com. Connect its MCP server in Cursor or Claude, compare model costs for a defined workload, and inspect the rates and assumptions.
CRO Analyst v3 — Intelligent Experiment Discovery Platform
AI AppsHours to seconds: instant experiment discovery, automated daily syncs, graph-powered pattern recognitionA production-grade web application that centralizes A/B testing data through automated ingestion, graph-based analytics, and natural language querying for conversion optimization teams.
18% Lift on Trial-to-Paid
AI Consultant18% lift in trial-to-paid conversion, 27% faster experiment cadenceHow disciplined experimentation cadence and a refactored trial onboarding flow unlocked compounding conversion gains for a B2B SaaS platform across three quarters.
Improving Optimizely Load Speed
Frontend & Micro-Interaction42% faster Optimizely execution, 0.3s quicker perceived loadTechnical remediation work that kept client-side Optimizely experiments fast and reliable under heavy traffic, legacy script baggage, and aggressive growth targets.
Rebuilding My Chatbot Around RAG
AI Apps1.9s first token, 92% grounded answers, 2.4× CTA conversionHow a retrieval-augmented assistant turned a novelty chatbot into a precision operator for lazige.agency, cutting first-token latency and lifting CTA conversion 2.4x.
AI Workflow Automation Case Study
AI Apps68% reduction in onboarding effort, 4× faster approvalsHow an e-commerce team cut customer onboarding effort by 68% using retrieval-augmented AI workflows and intelligent triage, freeing operators to focus on high-value cases.
who we work with
Sound like you?
why us
Most AI consultants stop at strategy. Most engineers stop at implementation. We do both.
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what clients say
Nice things, on the record.
Nicola transformed our workflow automation process. What used to take our team days now happens automatically. The ROI was immediate.
The AI lighting tool Nicola created transformed my studio workflow. Setup time is now effortless, and I can focus entirely on the creative side.
Working with Nicola on our experimentation framework helped us move 3x faster. We now have clear data on what works and what doesn't.
Nicola's AI workflow design transformed our operations, cutting manual work by 70%. His insights are invaluable.
The front-end optimization strategies implemented by Nicola led to a 25% increase in our conversion rates. Highly recommended!
Nicola reshaped how we manage our online presence. The new website is fast, clear, and easy for us to maintain. The SEO improvements started showing results quickly, and the AI training helped our team work more efficiently every day.
The performance optimization work reduced our page load times by 60%. Our users noticed the difference immediately.
Nicola helped us build an experimentation culture. We're now making data-driven decisions faster than ever.
The AI automation workflows Nicola designed saved us 40 hours per week. It's been transformational for our team.
hover to pause · they're all real
daily rates
No mystery pricing.
Day rates, in the open. Transparent pricing for one-off and short-term engagements — long-term contracts are available at discounted rates.
AI Consultant
Strategic AI workflow design, automation consulting, and implementation guidance.
- AI workflow design & strategy
- Automation opportunity assessment
- Implementation roadmap
- Team training & knowledge transfer
- Performance optimization
FrontEnd & Micro-Interaction
Conversion-focused UI/UX optimization, micro-interaction design, and front-end performance.
- Conversion optimization audits
- Micro-interaction design
- Front-end performance tuning
- User flow optimization
- A/B testing strategy
AI Apps
Custom AI application development, integration, and deployment.
- Custom AI app development
- API integration & architecture
- Model fine-tuning
- Deployment & scaling
- Ongoing maintenance support
Start small.
Send us your funnel or workflow. We'll reply within 24h with:
- 2–3 improvement ideas
- quick wins
- potential impact
No commitment. No deck. Promise.
featured guides
Field notes you can use.
The Complete Guide to AI Workflow Automation for Businesses
Everything you need to know about implementing AI workflows, from strategy to execution. Learn how to identify automation opportunities, choose the right tools, and measure ROI.
Average AI Consultant Hourly Rate UK 2026: £80–£200/hr
Average AI consultant hourly rate 2026 in the UK: £80–£200/hr for freelancers, £500–£1,200/day day rates. Compare Reddit benchmarks, London vs regional rates, agency vs freelance pricing, and project fees for startups and SMEs.
Average AI Consultant Hourly Rate US 2026: $100–$300/hr
Average AI consultant hourly rate 2026 in the US: $100–$300/hr for freelancers, $600–$1,200/day day rates. Compare agency vs freelance pricing, NYC/SF premiums, project costs ($10k–$150k+), and retainer benchmarks.
Conversion Rate Optimization: The Complete CRO Framework
A practical framework for improving conversion rates. Learn how to analyze funnels, run effective tests, and build a data-driven optimization culture.
A/B Testing and Experimentation: Building a Data-Driven Culture
Build a systematic experimentation program that drives real results. Learn how to prioritize tests, avoid common mistakes, and scale your testing efforts.
How to Choose the Right AI Consultant: A Complete Guide for Businesses
Learn what to look for in an AI consultant, questions to ask, and how to ensure a successful engagement. Make informed decisions about AI workflow implementation.
latest articles
Fresh thinking, regularly.
Model Cost Comparison: choose AI models around your workload
We built modelcostcomparison.com to compare AI model costs around your own workload. Open the calculator, check the benchmarks, and test your shortlist.
Why Your Ads Get Clicks but No Sales: Finding the Leak in Your Funnel
Ads get clicks but no sales? Inspect the landing page before you raise the budget. Funnel Mage verifies leaks on the live site — from £49 a check, £395 for the full work-up.
AI Consultant Hourly Rate 2026: What Reddit & UK Freelancers Charge
Average AI consultant hourly rate 2026: £80–£200/hr in the UK and $100–$300/hr in the US. What Reddit threads report, how freelancer benchmarks compare, and when day rates beat hourly billing.
Trademark & Brand Protection: Protect Your Name, Logo & Digital Assets
You invest in strategy, design, development, SEO, and customer acquisition — but without protection, the brand assets you build can become exposed. Here is what trademark, design, and copyright protection can cover for startups, apps, and digital businesses, and when it makes sense.
Google Maps Platform: Places vs Routes vs JS API — Which SKUs Fire and How Bills Stack
A practical guide to Google Maps Platform SKUs, explaining when Places, Routes and Maps JavaScript API billing events fire, how costs stack, and how to reduce surprise bills.
Google Analytics vs GA4: Complete Migration Guide (2026 Update)
GA4 migration and latest platform updates for 2026: Campaign Data Import changes, User-Provided Data and Enhanced Conversions, plus a full UA-to-GA4 migration checklist for analysts and marketers.
next step
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Pick the fastest next step for where you are.
verified performance
Google PageSpeed Insights
Verified perfect 100 scores for Performance, Accessibility, Best Practices, and SEO. View the report →
Why these numbers matter and how we did it →
Please note: on mobile, scores are typically around 90/100/100/100 due to lower device power, network variability, and stricter runtime conditions.